Pelican Press Case Study: Retail + Exhibition Brand System
A scalable identity for an illustration-led print studio: wholesale product list, product lockups, packaging, and exhibition graphics
Wholesale Catalogue - Section Hero Spreads
Pelican Press started as a small series of prints, and grew into a retail brand with multiple product types and real-world touchpoints. My goal was to build a system that feels intentional and recognizable, without overpowering the artwork.
Designing a system that scales
The challenge wasn’t creating a logo - it was creating structure. I needed a flexible identity that could work across wholesale, packaging, and exhibition environments while keeping the artwork as the main character.