Midi Health -Menopause Art History

Venus De Milo

  • Pacing & Motion Language: Established a consistent system for camera movement to maintain a dynamic, scroll-native rhythm. Deviations were used selectively to punctuate key moments

  • Typography & Graphic System: Developed a cohesive motion language across captions, header graphics and hand-drawn elements. The CC had to feel native to socials, while the brief called for a low-fi feel on additional animated elements.

  • Legibility & Design Adaptation: Identified contrast issues in highlight colors and introduced a subtle shadow treatment to improve legibility - an adjustment later adopted by the design team

  • Lo-fi Motion Treatment: Translated a low-fi visual direction into a structured and repeatable After Effects system. I defined line + sticker treatment with a subtle “boil” and lower frame rate to preserve an organic feel.

  • VO Timing & Sound: Refined voiceover pacing and added lightweight sound design to establish cadence and reinforce key beats

Midi Health set out to create a social-first video about menopause symptoms that felt culturally relevant and cheeky, reinforcing a playful brand tone.

Using Venus De Milo as a visual anchor, the piece reframes menopause through a familiar cultural lens, balancing humor and education in a format native to the feed.

Brought on by the design team, I supported concept driven content and helped extend the brand into motion for the first time.

Context & Concept

Execution & Direction

Role: Motion Design, Animation Direction

  • Partnered on scope + timeline

  • Led animation direction and execution

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Character Animation