Midi Health - Groupchat Social Campaign
A collection of social-first assets created for Midi Health, designed around the visual language of iOS group chats and everyday mobile interactions.
Context and Concept
Mirroring familiar texting and scrolling behaviors, the social assets were designed to feel immediately recognizable. For the wrapper, we embraced embellishment, drawing from Midi’s playful brand voice.
Approach
Role: Motion Designer
Credits:
Design + Art Direction: Lauren Allik
GCD: Laurel Stark
Producer: Alison Schweickert